Abjad Group

About us

  • Jean-Paul Boutibou
    FOUNDER - ABJAD GROUP
    People with a special passion tend to inspire confidence. Precisely, we are passionate about what we do and it shows
    Jean-Paul Boutibou has a strong airline background having worked for four years with UTA French Airlines based in Paris (France) and has been at the edge of competition for 12 years as Airbus Industries Sales Director for the Middle-East and Africa.

    Whilst at Airbus, he successfully directed sales campaigns in the UAE, Morocco, Iran, Bangladesh, Pakistan, Ethiopia, Djibouti and Syria, and was indirectly involved in many others by way of Aircraft Trade-outs.
    Jean-Paul spent the last three years of his career with Airbus based in Dubai, heading the Airbus Sales and Marketing Regional Office.

    He then took the interesting opportunity to create ABJAD in 2003.
    He founded Executive Aircraft Sales in 2009 and became Chief Technical Officer of Palma Capital, a DIFC regulated Investment bank, in 2011. Lastly, he opened a One Stop Shop of Emergency Equipment covering ATA chapters 25, 26, 32, 35, 52 which opened in UAE on December 2013 as an extension of Bigata France.

    In Aprili 2016, Jean-Paul left ABJAD group and joined Bombardier Commercial Aircraft as Vice President for Sales in Middle East and Africa, still based in Dubai.
     
    Having graduated from INSEEC French Business School, Jean-Paul went on to earn his MBA degree from Fordham University NYC.

    Jean-Paul's hobbies are skiing, trekking, diving and rugby. He is fluent in English, Spanish and French. He has been living in the UAE for 16 years now.
  • Seray Topal
    CEO - ABJAD GROUP
    Seray has a management background with more than 17 years experience in various industries such as Stainless Steel, Automotive & Logistics and TIC (Testing, Inspection & Certification) mainly in Oil & Gas, Power and Aviation.

    She is holding an engineering degree supported with executive programs such as « Operations Management » from Wharton School of Pennsylvania University and « Advanced Competitive Strategy » from Ludwig Maximilian University of Munich. She is also an ISO auditor for Quality, Health & Safety and Environmental Management Systems.

    Putting together a background of Engineering and Management Systems Professional, Seray is a strategic thinker who excels in P&L responsibility, business excellence and risk management.

    She has been living in Dubai since 2012 and having management responsibility for Middle East & Africa which gave her extended knowledge of the local market. She joined ABJAD GROUP in 2016 to continue her work passion and energy in Aviation Industry.

    She speaks English, Italian, French and Turkish. She is a classical guitar player, a passionate diver, tennis player and a tango lover.
  • Shoukry Shokralla
    SENIOR PARTNER - ABJAD AVIATION  
    LinkedIn Logo    
    The Secret of Success is Enthusiasm
    Shoukry brings over 30 years of experience in air transport and commercial aviation with special emphasis on avionics, IFE and cabin interiors. This includes specifications, installation and certification of these products to include enhancing PAX experience, meeting new mandates or improve performance of existing systems. Shoukry also has extensive project management experience for turn-key solutions.

    He has held leadership positions in product support, project management, business development and product marketing for various equipment OEMs' and service providers. During his professional career Shoukry has held assignments in California, London, Toulouse and now in Abu Dhabi.

    Some of Shoukry's accomplishments include successfully establishing a European then Middle East offices for a US based company specializing in engineering services, airworthiness certification and manufacturing. On the sales side he has increased both market penetration and sales revenue with airlines, regional and maintenance bases in Europe, the Middle East and as far as the Indian sub-continent and the South East Asia.

    Shoukry is fluent in English, French and Arabic languages, and holds an FAA pilot license with commercial and instrument ratings.
  • Walid El Asmar
    SENIOR PARTNER - ABJAD AVIATION
    EGYPT, JORDAN AND NORTH AFRICA
    Never Accept Except Success
    With Finance background Walid has 31 years of Business Development Experience and success. Walid is the founder and CEO of Malfatech Co, a marketing and consultant company in the Aerospace and Defense sector with Regional Activities in the MENA Region.

    Walid and Malfatech complement ABJAD activities and partners in order to address our Egyptian and North African customer requirements.
  • Mekonnen Abebe
    SENIOR REGIONAL MARKETING EXECUTIVE
    ABJAD AVIATION
    Mekonnen, ABJAD's Marketing representative has a rich airline background having worked for 33 years with Ethiopian Airlines based in Addis Ababa (Ethiopia). Has worked at different posts (from stores clerk to supervisor customer support).

    He has joined the Economics Department at the Addis Ababa University, economic degree program and accumulated 129 credit hours. In addition to this he has taken several courses and seminars provided by Ethiopian Airlines locally and abroad.

    He has successfully accomplished his assignments at Ethiopian Airlines till he left the enterprise on early retirement program.

    He joined the ABJAD AVIATION in 2004 and working as a Senior Regional Marketing Executive based in Addis Ababa, Ethiopia.

    Mekonnen’s hobbies include swimming, (walking)/trekking and reading. He is fluent in Amharic and English, born in and living in Addis Ababa, Ethiopia.
  • Elena Soblirova
    REGIONAL SALES MANAGER - ABJAD AVIATION
    Elena has lived and studied in Moscow prior to moving to Dubai, she has completed her studies and graduated with a Bachelor Degree in Art Sciences.

    She joined the ABJAD GROUP as a Regional Sales Manager in early 2014 and prior to that held a position of Sales & Marketing Manager in the Media & Publishing industry, where she has successfully established and maintained business relationships with clients both locally & internationally along with a closure of several significant contracts.

    Elena has been living in UAE for over 8 years and has an extensive experience and in-depth knowledge of the local market. Aviation has always been a subject of interest and Elena is eager to explore and gain insight into the industry.
  • Etienne Thon
    PARTNER - ABJAD EVENTS
    The seller of applause
    Owner and CEO since 1990 of Concert Communication & Advertising Limited / C.O.C.O.A. LTD, Producer and Promoter of cultural and special events, in the fields of Classical Show with Internationally recognized Ballet Companies, Opera, Musicals, Concerts and so on...

    Some of Etienne’s references: Opera of Kiev with Aida & Nabuco, Carmen, West Side Story Broadway show, Cecilia Bartoli, Barbara Hendricks, Placido Domingo, Jose Careras, Roberto Alagna, Béjart Ballet Lausanne, Tokyo Ballet, Grupo Corpo of Brazil, Universal Ballet of Korea, Paul Taylor Dance Company USA, American Dance Theater - Alvin Ailey, The Real Andalusia Escuela of Equestrian, Michael Jackson, Sir Elton John, Sting, Brian Adams, Mozart Egyptian, Magic Oud and many others Productions...
  • Jean-Paul Boutibou
    FOUNDER - ABJAD GROUP
    People with a special passion tend to inspire confidence. Precisely, we are passionate about what we do and it shows
    Jean-Paul Boutibou has a strong airline background having worked for four years with UTA French Airlines based in Paris (France) and has been at the edge of competition for 12 years as Airbus Industries Sales Director for the Middle-East and Africa.

    Whilst at Airbus, he successfully directed sales campaigns in the UAE, Morocco, Iran, Bangladesh, Pakistan, Ethiopia, Djibouti and Syria, and was indirectly involved in many others by way of Aircraft Trade-outs.
    Jean-Paul spent the last three years of his career with Airbus based in Dubai, heading the Airbus Sales and Marketing Regional Office.

    He then took the interesting opportunity to create ABJAD in 2003.
    He founded Executive Aircraft Sales in 2009 and became Chief Technical Officer of Palma Capital, a DIFC regulated Investment bank, in 2011. Lastly, he opened a One Stop Shop of Emergency Equipment covering ATA chapters 25, 26, 32, 35, 52 which opened in UAE on December 2013 as an extension of Bigata France.

    In Aprili 2016, Jean-Paul left ABJAD group and joined Bombardier Commercial Aircraft as Vice President for Sales in Middle East and Africa, still based in Dubai.
     
    Having graduated from INSEEC French Business School, Jean-Paul went on to earn his MBA degree from Fordham University NYC.

    Jean-Paul's hobbies are skiing, trekking, diving and rugby. He is fluent in English, Spanish and French. He has been living in the UAE for 16 years now.
  • Seray Topal
    CEO - ABJAD GROUP
    Seray has a management background with more than 17 years experience in various industries such as Stainless Steel, Automotive & Logistics and TIC (Testing, Inspection & Certification) mainly in Oil & Gas, Power and Aviation.

    She is holding an engineering degree supported with executive programs such as « Operations Management » from Wharton School of Pennsylvania University and « Advanced Competitive Strategy » from Ludwig Maximilian University of Munich. She is also an ISO auditor for Quality, Health & Safety and Environmental Management Systems.

    Putting together a background of Engineering and Management Systems Professional, Seray is a strategic thinker who excels in P&L responsibility, business excellence and risk management.

    She has been living in Dubai since 2012 and having management responsibility for Middle East & Africa which gave her extended knowledge of the local market. She joined ABJAD GROUP in 2016 to continue her work passion and energy in Aviation Industry.

    She speaks English, Italian, French and Turkish. She is a classical guitar player, a passionate diver, tennis player and a tango lover.
  • Shoukry Shokralla
    SENIOR PARTNER - ABJAD AVIATION  
    LinkedIn Logo    
    The Secret of Success is Enthusiasm
    Shoukry brings over 30 years of experience in air transport and commercial aviation with special emphasis on avionics, IFE and cabin interiors. This includes specifications, installation and certification of these products to include enhancing PAX experience, meeting new mandates or improve performance of existing systems. Shoukry also has extensive project management experience for turn-key solutions.

    He has held leadership positions in product support, project management, business development and product marketing for various equipment OEMs' and service providers. During his professional career Shoukry has held assignments in California, London, Toulouse and now in Abu Dhabi.

    Some of Shoukry's accomplishments include successfully establishing a European then Middle East offices for a US based company specializing in engineering services, airworthiness certification and manufacturing. On the sales side he has increased both market penetration and sales revenue with airlines, regional and maintenance bases in Europe, the Middle East and as far as the Indian sub-continent and the South East Asia.

    Shoukry is fluent in English, French and Arabic languages, and holds an FAA pilot license with commercial and instrument ratings.
  • Walid El Asmar
    SENIOR PARTNER - ABJAD AVIATION
    EGYPT, JORDAN AND NORTH AFRICA
    Never Accept Except Success
    With Finance background Walid has 31 years of Business Development Experience and success. Walid is the founder and CEO of Malfatech Co, a marketing and consultant company in the Aerospace and Defense sector with Regional Activities in the MENA Region.

    Walid and Malfatech complement ABJAD activities and partners in order to address our Egyptian and North African customer requirements.
  • Mekonnen Abebe
    SENIOR REGIONAL MARKETING EXECUTIVE
    ABJAD AVIATION
    Mekonnen, ABJAD's Marketing representative has a rich airline background having worked for 33 years with Ethiopian Airlines based in Addis Ababa (Ethiopia). Has worked at different posts (from stores clerk to supervisor customer support).

    He has joined the Economics Department at the Addis Ababa University, economic degree program and accumulated 129 credit hours. In addition to this he has taken several courses and seminars provided by Ethiopian Airlines locally and abroad.

    He has successfully accomplished his assignments at Ethiopian Airlines till he left the enterprise on early retirement program.

    He joined the ABJAD AVIATION in 2004 and working as a Senior Regional Marketing Executive based in Addis Ababa, Ethiopia.

    Mekonnen’s hobbies include swimming, (walking)/trekking and reading. He is fluent in Amharic and English, born in and living in Addis Ababa, Ethiopia.
  • Elena Soblirova
    REGIONAL SALES MANAGER - ABJAD AVIATION
    Elena has lived and studied in Moscow prior to moving to Dubai, she has completed her studies and graduated with a Bachelor Degree in Art Sciences.

    She joined the ABJAD GROUP as a Regional Sales Manager in early 2014 and prior to that held a position of Sales & Marketing Manager in the Media & Publishing industry, where she has successfully established and maintained business relationships with clients both locally & internationally along with a closure of several significant contracts.

    Elena has been living in UAE for over 8 years and has an extensive experience and in-depth knowledge of the local market. Aviation has always been a subject of interest and Elena is eager to explore and gain insight into the industry.
  • Etienne Thon
    PARTNER - ABJAD EVENTS
    The seller of applause
    Owner and CEO since 1990 of Concert Communication & Advertising Limited / C.O.C.O.A. LTD, Producer and Promoter of cultural and special events, in the fields of Classical Show with Internationally recognized Ballet Companies, Opera, Musicals, Concerts and so on...

    Some of Etienne’s references: Opera of Kiev with Aida & Nabuco, Carmen, West Side Story Broadway show, Cecilia Bartoli, Barbara Hendricks, Placido Domingo, Jose Careras, Roberto Alagna, Béjart Ballet Lausanne, Tokyo Ballet, Grupo Corpo of Brazil, Universal Ballet of Korea, Paul Taylor Dance Company USA, American Dance Theater - Alvin Ailey, The Real Andalusia Escuela of Equestrian, Michael Jackson, Sir Elton John, Sting, Brian Adams, Mozart Egyptian, Magic Oud and many others Productions...